THE TOUT BIEN
STORYLINE

A tale of friendship, naive ideas
and chasing memorable moments

Once upon
a beer

The place – Belgium. The year – 2021. "Why are pils brands so boring?" a quite voice asked from the corner of the table. "They always preach tradition and premiumness. Pils isn't premium. It's enjoyed by everyone, at every occasion."
The voice was right. Let's create something that preaches the exact opposite. Let's have fun while doing it.
...and let's find out who that creepy guy in the corner is.

A pils is born

Our first batch sold out in a matter of hours and we knew we were onto something magical. With that initial success, we began to dream, to dare, to believe!

With the help of many wonderful beer drinking Belgians, we grew from strength to strength, from our garden shed to our local Delhaize, and within a few months Tout Bien was available in supermarkets and establishment all across our great land.

In the years following, we grew bigger and more people started to believe in the project.
We hired our first employees and event organisers started reaching out. Tout Bien on tap was born. It showed maturity and opened a lot of doors.

In 2024 we launched the Rouge, a cherry flavoured variant with a little extra punch.
In 2025, the non-alcoholic version joined the line-up. Very similar tast to the regular pils, without the hangover.

From Belgium
with love

“From our humble beginnings as a cute little Charmander, we’re ready to grow into a glorious beer-bellied Charizard.

One thousand years of Tout Bien! Let it rain from the heavens and splash across beer tables throughout Europe and beyond!

With your support, the most average beer in the world will continue to conquer hearts and quench throats for many years to come.”